Giapponizzati. Tales of a Fashion trip


curate by Stefano Dominella

Press conference Thuersday 26 October 2017, at 12:00

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Museo del Castello di Santa Severa

Strada Statale 1 Via Aurelia, Km 52

Santa Severa



“Giapponizzati. Tales of a Fashion Trip”for the first time an important exhibition explores the influence that Japanese culture has had on Italian fashion and not only. The exhibition-event, under the aegis of the Lazio Region and of President Nicola Zingaretti, of LazioCrea and with the contribution of the Education, Research, School, University and Tourism, led by Vice-President Massimiliano Smeriglio, will be hosted from Thursday 26 October 2017 to Monday 15 January 2018 at the prestigious, newly restored halls of the Santa Severa Castle, just a few steps from Rome.

The blend between the theme of the exhibition and the Castle, today the Museum, stands out with the force of evidence, creating the ideal scenery. The exhibition, edited by Stefano Dominella, tells not only the complex phenomenon that has been the Japanese, but also the intertwining of different cultures that have resulted in socio-economic, political and costume phenomena.

“Giapponizzati. Tales of a fashion trip” stars from the journey of Hasekura Tsunenaga, the first Japanese samurai ambassador, emblematic figure and vassal converted to Christianity, who in 1615 came to Italy wearing lavish Indian draperies and Roman hats, to symbolize how fashion can pass any boundary. The ambassador was housed right in the castle of Santa Severa, not far from the Roman port of Civitavecchia, an important cultural exchange theater. Hasekura Tsunenaga, launched in 1613 by Ishinomaki in Japan, was sent to Rome to meet Pope Paul V. This trip is the only diplomatic and political response during the years of great navigation in East Asia to the West. Diplomatic relations between Italy and Japan, which emerged for commercial needs, continued positively in subsequent decades and had enviable cultural consequences. Fashion tells history, contamination, culture. On the dress body you read the story. Japanese exoticism has been a theme of great inspiration in literature, music, theater, art and fashion. In the early 1900s, a widespread passion for Japan and its culture breaks out in Europe and Italy, and japonism was born. The female fashion changed drastically by preferring wider and drawn eyebrows, volumes, rigid fabrics, overlays, made of different, but harmonious fabrics, reflecting seasons and moods: kimono-inspired creations. At the same time, after a period of great closure, Japan inspires to the West, so that women began to wear, as an alternative to kimono, European dresses and be called a moga, modern girl. A bilateral contamination where the tradition of a culture becomes the transgression of the other without compromising on elegance. Following the rhythm of the tale, “Giapponizzati. Tales of a fashion trip” traces the journey of different styles and periods, between revival and contemporaneity.

There are shows garments made by famous designers, emerging designers, tailors and international guests who have interpreted the theme of japonism in various meanings. Here are the exhibitions, set up as works of art, ancient Japanese Kimono, obi, hakama, coming from important private collections.

Among the 49 creations we mention: Antonio Marras (Modateca Deanna), Gattinoni, Comme des Garçons (Modateca Deanna), Maurizio Galante, Issey Miyake (Modateca Deanna), Yohji Yamamoto (Modateca Deanna), Alessandra Giannetti, Giovanni Cavagna. Among the young designers there are the eco designer Tiziano Guardini (fresh winner of the “Franca Sozzani” award GCF Award Italy), Italo Marseglia, Ivan Donev, Santo Costanzo, Silvia Giovanardi, Tommaso Fux. In addition, there are also brands of art and fashion such as NOH (designer Anna Rotella in collaboration with artists Marco Carac and Fabio Truffa) and Dedalus Art (artist Marco Carac in collaboration with Anna Rotella). A tribute to the great theater with stunning costumes from the historical archives of the Rome Opera House and Annamode Costumes. The exhibition’s scenography, in addition to authentic geta and fabrics from the Sol Levante, will be enriched by Geisha-wigs and Manga-inspired sculptures made by artist Federico Paris.


Fashion Press Office: Ph.+39 06 42013412














Santa Severa Castle Press Office: Ph.+39 366 8303529


Exhibition entrance:


from 26 October 2017 to 15 January 2018


from Tuesday to Friday from 9.30am to 4.00pm


Saturday, Sunday and public solida from 10.30am to 5.00pm


24 and 31 December 2017 from 10.30am to 2.00pm


The 26 October, inauguration day, from 2.00pm, the visit to the exhibition, including the Nostromo Room, the first and second floor of the castle, excluding the Saracen Tower, will be free with a mandatory reservation at no. 06-39967999 for the withdrawal of the ticket.


Santa Severa Castle


Info and reservation, entrance tickets and castle visits: 06-39967999.


The service is open Monday to Sunday from 9am to 7pm


The exhibition visit is included in the ticket price