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Gattinoni Haute Couture

1946

Madame Fernanda

In 1946 her dream of opening her own atelier in the capital came to pass, and the atelier immediately attracted film stars and the international jet set. The first ever garment with the Gattinoni label was a green velvet suit, made for Clara Calamai, star of 1950s Italian cinema. Some of the world’s most beautiful and mysterious women have entrusted themselves to the genius and delicacy of “Madame” Gattinoni, (as everyone called her): Ingrid Bergman, Audrey Hepburn, Kim Novak, Lucia Bosè, Ava Gardner, Princess Margaret, Countess of Snowdon, Anna Magnani, Gina Lollobrigida, Anna Maria Pierangeli, Isa Miranda, Lana Turner, Maria José and many more. An endless production line of dream, haute couture clothes: bustiers, tapered waistlines, flared skirts, and empire silhouette dresses. Fernanda Gattinoni was a woman of another time; and one awarded numerous prizes both in Italy and abroad for her tireless efforts during her long career in the field of fashion and society.

Madame Fernanda

Gattinoni Haute Couture

1955

"Every woman can easily find proportions favourable to her"

A high or low line often marks the starting point for a coat (or dress). In terms of the waistline, it is a choice between one which rises or is lower, one in its natural place or more or less absent: every woman can easily find proportions favourable to her. It all turns out to be easier than you think because of the structural basis that follows the body without defining it.

Gattinoni Haute Couture

1960

The beauty of cinema

These were the years of the Dolce Vita: Rome alive with legends and icons. Via Veneto was the crossroads of the international jet set: it is here that Madame Gattinoni set up her atelier, which was to become the meeting point of the most fascinating women of Rome aristocracy and Hollywood actresses, all enchanted by her couture-salon, without exception. From Anna Magnani to Bette Davis, from Gina Lollobrigida to Ava Gardner, from Liz Taylor to Audrey Hepburn. Rome was now the metropolis guiding the world of international fashion.

Gattinoni Haute Couture

1970

TV in fashion

Gattinoni’s style entered Italian homes thanks to her designing for the women who went on to make television history. Gattinoni also collaborated with many of Rai TV’s historical costume designers such as Folco Lazzeroni Brunelleschi, Corrado Colabucci, Enrico Rufini, Luca Sabatelli, Daniela Rossi, Giovanni Ciacci and Giovanna Silvestri, in the belief that to create an outfit for the star of a show, you must take into account the overall context thereof, as well as matching the artist’s style, and her role in the show.

In 1971 Fernanda Gattinoni designed the outfit worn by Mina for the Teatro 10 programme. In 1972 she did likewise for Delia Scala in the Delia Scala Story. She was the most modern and exuberant of Italian starlets, and Gattinoni also made her outfit for RAI TV’s headline show Canzonissima, in 1959. She also designed clothes for Alice and Ellen Kessler.

Gattinoni Haute Couture

Moda sposa

An italian tradition

The Rome atelier became an international reference point for the creation of wedding dresses. In 1960, Fernanda Gattinoni designed the famous collection of Empire style wedding dresses that helped to establish her name throughout the world. Also among her famous customers were Golda Meier, Giulietta Masina, Mimise Guttuso, Eva Peron, Jackie Kennedy and Princess Margaret of England who caused a furore in 1961 when she wore Gattinoni pieces at Buckingham Palace (according to court etiquette, members of the royal family were forbidden from wearing pieces made by foreign designers).

Gattinoni Haute Couture

1980

Charm and creativity

The atelier on Via Tuscany grew and expanded in second half of the 1980s thanks to the creations of Fernanda Gattinoni’s son, Raniero, who provided the company with a major turning point in taking the first steps towards globalising the brand. The so-called “dream designer”, he was the author of significant pages in the history of the Italian look, thus entering the sartorial Who’s Who? as of right, as a creator who loved to transfer his dreams into his creations. Raniero said that he started designing clothes as a joke. In the 1980s he began to create his own personal style of fashion: sometimes geometric, sometimes ornate, like embarking on a journey into the world of fantasy. And the playful aspect of his collections was always at the fore: the Little Match Girl, the Snow Queen, Sleeping Beauty and Alice in Wonderland were the protagonists of his fashion shows.

Gattinoni Haute Couture

1990

Success stories

After the death of Raniero in November 1993, Stefano Dominella assumed the presidency of the historic fashion house, while the young Guillermo Mariotto, who was born in Caracas and started out as a designer at Gattinoni in 1988, became responsible for art direction, in close contact with Madame Fernanda. The combination of craftsmanship and research of new technologies, combined with the brilliant mind of Mariotto, gave rise to a new line of off-the-peg clothes in 1996, presented in Milan along with other brand lines. 1997 saw the launch of the Gattinoni fragrance,along with a refined range of beauty products.

Gattinoni Haute Couture

1995

Haute couture

Gattinoni fashion shows were dramatised as a film would be, with the clothes telling a story every time. One success followed another: all the presentations are an event: the collections contain a precise musical accompaniment and express the many facets of Italian and international beauty.

Gattinoni Haute Couture

2000

The new millennium

In December 2001, Fernanda Gattinoni celebrated her birthday with the award of the Lupa prize, a prestigious recognition from the City of Rome. Then, in 2002, the Maison Gattinoni was commissioned by the Italian army to design new uniforms, bringing back the image of the Saharan khaki with grey-green hues used before the Great War. It is the first time that this task was entrusted to a fashion atelier. In the same year Madame Fernanda died in Rome and the city offered a final tribute, with the Capitol funeral chambers being prepared for her.

Gattinoni Haute Couture

2005

Gattinoni today

Gattinoni is an ambassador for Italian fashion throughout the world. The brand has grown steadily: a sign of its excellence in design research and attention to detail, and is increasingly becoming a point of reference in the international luxury fashion. The House has invested in a group of young designers for the creation of its off-the-peg lines which follow the guidelines and the delicate sensibilities of Fernanda Gattinoni, keeping alive the DNA related to the world of couture.

Gattinoni Haute Couture

2009

A valuable heritage

The Maison Gattinoni archive was officially designated as a work of “Italian Cultural Heritage” in 2009: a prestigious national award for the famous atelier, considered as being of great interest with regard to the history of fashion, film and traditional Italian tailoring.

Gattinoni Haute Couture

Oggi

Planetarium

Since 2010, Gattinoni has been developing its Planetarium range, with its colourful print inspired by the drawings of the seventeenth-century cartographer Andreas Cellarius, and is a tribute to timeless creative genius. Here we have clothing and accessories which are the protagonists of a true phenomenon – not just in commercial terms – but also in terms of style. A second range featuring the unmistakable flavour of Gattinoni, as per the tradition and quality of Madame Fernanda, meets all requirements regarding charm and personality.

Gattinoni Haute Couture

1946

Madame Fernanda

In 1946 her dream of opening her own atelier in the capital came to pass, and the atelier immediately attracted film stars and the international jet set. The first ever garment with the Gattinoni label was a green velvet suit, made for Clara Calamai, star of 1950s Italian cinema. Some of the world’s most beautiful and mysterious women have entrusted themselves to the genius and delicacy of “Madame” Gattinoni, (as everyone called her): Ingrid Bergman, Audrey Hepburn, Kim Novak, Lucia Bosè, Ava Gardner, Princess Margaret, Countess of Snowdon, Anna Magnani, Gina Lollobrigida, Anna Maria Pierangeli, Isa Miranda, Lana Turner, Maria José and many more. An endless production line of dream, haute couture clothes: bustiers, tapered waistlines, flared skirts, and empire silhouette dresses. Fernanda Gattinoni was a woman of another time; and one awarded numerous prizes both in Italy and abroad for her tireless efforts during her long career in the field of fashion and society.

Madame Fernanda

Gattinoni Haute Couture

1955

"Every woman can easily find proportions favourable to her"

A high or low line often marks the starting point for a coat (or dress). In terms of the waistline, it is a choice between one which rises or is lower, one in its natural place or more or less absent: every woman can easily find proportions favourable to her. It all turns out to be easier than you think because of the structural basis that follows the body without defining it.

Gattinoni Haute Couture

1960

The beauty of cinema

These were the years of the Dolce Vita: Rome alive with legends and icons. Via Veneto was the crossroads of the international jet set: it is here that Madame Gattinoni set up her atelier, which was to become the meeting point of the most fascinating women of Rome aristocracy and Hollywood actresses, all enchanted by her couture-salon, without exception. From Anna Magnani to Bette Davis, from Gina Lollobrigida to Ava Gardner, from Liz Taylor to Audrey Hepburn. Rome was now the metropolis guiding the world of international fashion.

Gattinoni Haute Couture

1970

TV in fashion

Gattinoni’s style entered Italian homes thanks to her designing for the women who went on to make television history. Gattinoni also collaborated with many of Rai TV’s historical costume designers such as Folco Lazzeroni Brunelleschi, Corrado Colabucci, Enrico Rufini, Luca Sabatelli, Daniela Rossi, Giovanni Ciacci and Giovanna Silvestri, in the belief that to create an outfit for the star of a show, you must take into account the overall context thereof, as well as matching the artist’s style, and her role in the show.

In 1971 Fernanda Gattinoni designed the outfit worn by Mina for the Teatro 10 programme. In 1972 she did likewise for Delia Scala in the Delia Scala Story. She was the most modern and exuberant of Italian starlets, and Gattinoni also made her outfit for RAI TV’s headline show Canzonissima, in 1959. She also designed clothes for Alice and Ellen Kessler.

Gattinoni Haute Couture

Moda sposa

An italian tradition

The Rome atelier became an international reference point for the creation of wedding dresses. In 1960, Fernanda Gattinoni designed the famous collection of Empire style wedding dresses that helped to establish her name throughout the world. Also among her famous customers were Golda Meier, Giulietta Masina, Mimise Guttuso, Eva Peron, Jackie Kennedy and Princess Margaret of England who caused a furore in 1961 when she wore Gattinoni pieces at Buckingham Palace (according to court etiquette, members of the royal family were forbidden from wearing pieces made by foreign designers).

Gattinoni Haute Couture

1980

Charm and creativity

The atelier on Via Tuscany grew and expanded in second half of the 1980s thanks to the creations of Fernanda Gattinoni’s son, Raniero, who provided the company with a major turning point in taking the first steps towards globalising the brand. The so-called “dream designer”, he was the author of significant pages in the history of the Italian look, thus entering the sartorial Who’s Who? as of right, as a creator who loved to transfer his dreams into his creations. Raniero said that he started designing clothes as a joke. In the 1980s he began to create his own personal style of fashion: sometimes geometric, sometimes ornate, like embarking on a journey into the world of fantasy. And the playful aspect of his collections was always at the fore: the Little Match Girl, the Snow Queen, Sleeping Beauty and Alice in Wonderland were the protagonists of his fashion shows.

Gattinoni Haute Couture

1990

Success stories

After the death of Raniero in November 1993, Stefano Dominella assumed the presidency of the historic fashion house, while the young Guillermo Mariotto, who was born in Caracas and started out as a designer at Gattinoni in 1988, became responsible for art direction, in close contact with Madame Fernanda. The combination of craftsmanship and research of new technologies, combined with the brilliant mind of Mariotto, gave rise to a new line of off-the-peg clothes in 1996, presented in Milan along with other brand lines. 1997 saw the launch of the Gattinoni fragrance,along with a refined range of beauty products.

Gattinoni Haute Couture

1995

Haute couture

Gattinoni fashion shows were dramatised as a film would be, with the clothes telling a story every time. One success followed another: all the presentations are an event: the collections contain a precise musical accompaniment and express the many facets of Italian and international beauty.

Gattinoni Haute Couture

2000

The new millennium

In December 2001, Fernanda Gattinoni celebrated her birthday with the award of the Lupa prize, a prestigious recognition from the City of Rome. Then, in 2002, the Maison Gattinoni was commissioned by the Italian army to design new uniforms, bringing back the image of the Saharan khaki with grey-green hues used before the Great War. It is the first time that this task was entrusted to a fashion atelier. In the same year Madame Fernanda died in Rome and the city offered a final tribute, with the Capitol funeral chambers being prepared for her.

Gattinoni Haute Couture

2005

Gattinoni today

Gattinoni is an ambassador for Italian fashion throughout the world. The brand has grown steadily: a sign of its excellence in design research and attention to detail, and is increasingly becoming a point of reference in the international luxury fashion. The House has invested in a group of young designers for the creation of its off-the-peg lines which follow the guidelines and the delicate sensibilities of Fernanda Gattinoni, keeping alive the DNA related to the world of couture.

Gattinoni Haute Couture

2009

A valuable heritage

The Maison Gattinoni archive was officially designated as a work of “Italian Cultural Heritage” in 2009: a prestigious national award for the famous atelier, considered as being of great interest with regard to the history of fashion, film and traditional Italian tailoring.

Gattinoni Haute Couture

Oggi

Planetarium

Since 2010, Gattinoni has been developing its Planetarium range, with its colourful print inspired by the drawings of the seventeenth-century cartographer Andreas Cellarius, and is a tribute to timeless creative genius. Here we have clothing and accessories which are the protagonists of a true phenomenon – not just in commercial terms – but also in terms of style. A second range featuring the unmistakable flavour of Gattinoni, as per the tradition and quality of Madame Fernanda, meets all requirements regarding charm and personality.