In 1946 Fernanda Gattinoni opens her atelier in Rome. The first dress with the Gattinoni label is a green velvet suit, made for Clara Calamai, diva of the Italian 50’s movie scenario. Some of the most beautiful women of all time were entrusted to "Madame": Ingrid Bergman, Audrey Hepburn, Kim Novak, Lucia Bosè, Ava Gardner, Margaret of England, Anna Magnani, Gina Lollobrigida, Anna Maria Pierangeli, Isa Miranda, Lana Turner , Maria Josè just to name a few.
The Maison boasts an endless production of dreamy fairytale dresses and haute couture.
The Rome atelier became an international landmark for the creation of wedding dresses. In 1960, Fernanda Gattinoni designed the ever reknown ‘Impero’ collection, that was to become her trademark.
Other illustrious clients are Golda Meier, Giulietta Masina, Mimise Guttuso, Eva Peron, Jackie Kennedy and Princess Margaret of England who, in 1961, caused a national scandal wearing Gattinoni outfits at Buckingam Palace where only British designer clothes were admitted.
During the '80s the atelier expanded thanks to the creations of Fernanda's son, Raniero Gattinoni, who moved his first steps towards the internationalization of the label. After his untimely death in 1993, Stefano Dominella took charge of the Maison while the artistic, creative part is entrusted to Guillermo Mariotto, currently holding the position of artistic director of the Gattinoni Haute Couture section.
It may be that my clothes seem too simple for a fashion show, but it is because of their simplicity that they remain up to date in the long term. A dress is chic when people turn to look at it. It must pass unnoticed, and only after being viewed three times should it seem striking. The first time, they’ll think: “it’s pretty,” the second: “it’s really pretty,” the third: “how wonderful!”