In 1946 Fernanda Gattinoni's atelier opened in Rome. The first dress with the Gattinoni label is a green velvet suit, made for Clara Calamai, diva of Italian cinema of the Fifties. Some of the most beautiful women of all time were entrusted to "Madame": Ingrid Bergman, Audrey Hepburn, Kim Novak, Lucia Bosè, Ava Gardner, Margaret of England, Anna Magnani, Gina Lollobrigida, Anna Maria Pierangeli, Isa Miranda, Lana Turner , Maria Josè just to name a few.
An endless production of dream dresses and high fashion: bustiers, marked lives, full skirts, Empire dresses. Fernanda Gattinoni was awarded over the course of her long career, both in Italy and abroad for her tireless efforts in the field of fashion and social.
The Roman atelier became an international reference for the creation of wedding dresses. In 1960, Fernanda Gattinoni designed the collection in the Empire style, that became her stylistic cliché par excellence.
Among her illustrious clients we also find Golda Meier, Giulietta Masina, Mimise Guttuso, Eva Peron, Jackie Kennedy and Princess Margareth of England who, in 1961, caused a scandal wearing Gattinoni clothes at Buckingam Palace (according to the court label, for the members of the royal family were forbidden to wear foreign designer clothes).
During the '80s the atelier expanded thanks to the creations of Fernanda's son, Raniero Gattinoni, who moved the first steps towards the internationalization of the label. After his untimely death in 1993, Stefano Dominella assumed the presidency of the Maison while the artistic direction is entrusted to Guillermo Mariotto, who currently holds the position of artistic director of the Gattinoni Haute Couture section.
It may be that my clothes seem too simple for a fashion show, but it is because of their simplicity that they remain up to date in the long term. A dress is chic when people turn to look at it. It must pass unnoticed, and only after being viewed three times should it seem striking. The first time, they’ll think: “it’s pretty,” the second: “it’s really pretty,” the third: “how wonderful!”